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Sanneke Zegwaard

2024

"I knew I really wanted to create an online coaching program, but I had no clear idea of what kind or who my target audience would be. I had no clue where to start, especially since I work a full-time job, but I dreamed of having a successful coaching business. This left me feeling frustrated—I didn’t want to keep waiting, but I also didn’t know what steps to take or where to begin.

Through EPM, I learned that progress over perfection is key and discovered the MVP method: start first, then build. I realized I was stuck because I was trying to figure everything out before taking action. By taking small, imperfect steps, I finally started moving forward.

I completed all the modules and milestones, gained clarity on my program and audience, and got valuable insights from chatterbox conversations. While I haven’t made any sales yet, I now have complete clarity on my subject and target audience. I feel a clear ‘yes’ and have gained confidence in the process. It doesn’t have to be perfect right away—I now trust that I can adjust along the way. My biggest win? I have finally started! And I know for sure I am gonna make sales!"