I was struggling to market my leadership coaching services. Despite having years of experience, I wasn't sure how to effectively communicate my value proposition. The market felt saturated with coaches and confusing terminology. Then I discovered Marissa's Experience Product Masterclass. This course helped me shift my focus from simply selling what I did, to designing an experience that addressed a specific problem. A key element was identifying my ideal client, the overwhelmed mid-level manager. By focusing on their specific challenges, I was able to create a program that provided a clear solution. This clarity simplified the entire process, allowing me to develop a streamlined and impactful experience, rather than a generic collection of sessions. I'm now launching a program that I believe will be truly transformative, and it's all thanks to the power of designing an experience-focused offering.