I was struggling with dwindling attendance numbers with my previous Baby Feeding Basic course offering and felt exasperated that I was not only limited in the families I could help but also spending money on marketing without results. I joined the EPM, and that’s when I learned how to reinvent my course as an experience product, focusing on benefits and transformation for my clients instead of what was in my course. I immediately started rethinking how I could deliver the material differently and create supplemental materials to get them to mission accomplished and ended up feeling really excited about my new offering